4 reasons why you need a landing page
A landing page is a single web page, created for the purpose of a specific marketing campaign. It is where a user will land when they click on a link in a Search Engine ad, social media campaign or an email advertisement. Here are our 4 reasons why you should consider building a landing page.
Generate Leads easily
Landing pages can significantly improve your lead generation. A common mistake in marketing campaigns is sending your visitor to a busy homepage where the leads are frequently lost. You could capture these leads at a much higher rate simply by sending them to a targeted landing page. A landing page with simple campaign related content and a sign up form, provides a very easy way to generate leads for your sales team. These leads are easily tracked and have a higher conversion rate than sending leads to your home page.
You can encourage your visitor to take action on your landing page, such as filling out a contact form. Whether you are offering a free quote, a document to download, or offering a free demo of your service, your landing page needs to be clear and encourage them to take the action you’d like them to take. The landing page information needs to be relevant to the campaign they clicked through on social media or from their inbox. It needs to be clear, relevant and straightforward.
They Minimize Distractions – gives a single focus
Your landing page needs to minimize distractions and hold relevant and clear information. You can make changes that minimize distractions and keep the user interacting with your landing page. You can remove your main menu, external links, links to other pages on your site, and other distracting content that would otherwise be hosted on your home page. This busy-ness may distract them from the conversion you want them to take.
Collect Demographic Information About Your Prospects
Every time a lead is found on your landing page and completes a form, you are collecting valuable information about them. This information can be used to understand what types of visitors are converting and supplies important information for the marketing team to track and convert these leads into new business for your growing business.
You’ll understand how hot these leads are by the action they took. Ie. did they request a free quote, did they download your free materials, did they inquire about a specific product. This indicates the lead is hot and ready to be engaged with.