Gerald's Ice Cream Bar

The Need:

Gerald’s Ice Cream Bar launched during Covid-19 and struggled to build reviews and increase sales to keep the doors open. Little social media presence and 3.6 stars on Google, Gerald came to Royals to increase awareness, improve online reviews and most importantly increase sales.

The Solution:

Royals Advertising worked closely with the staff at Gerald’s Ice Cream Bar in Virginia Beach to train them on how to optimize social media in order to grow awareness and entice future customers.

Influencer marketing was a key initiative in getting more awareness to families in the local area. This was a major success, showing how valuable local influencers are to growth.

Within 6 weeks Royals improved Google Review Ratings from 3.6 to 4.5 stars!

Along with social media, staff training and influencer marketing we consistently communicated to customers through email and video marketing.

Very creative!

We were able to see definite results from the marketing that we were doing and continue to do based on Sophia’s directions.

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